Using a mixture of tools acquired from many years in advertising, film and academia (specifically: applied anthropology, narrative writing and psychology), I help people, brands and organizations be seen, heard and understood.
My methodology comes from brains greater than my own. I’ve had exceptional mentors and studied with outstanding professors, graduating with honors in Anthropology (BA) and Urban & Regional Studies (BSc) from one of the Ivy League schools. Afterwards, I was a Marie Curie Fellow and received a Research MA (with distinction) from University College London.
It’s another way of saying I was dedicated to reading thick technical books, deciphering research and writing hundreds of papers (while inhaling coffee), but it paved the way to becoming an expert on culture, communication and organizations.
When I’m not helping people make themselves or their brands more irresistible, I devour fiction, art and Tex-Mex, and am known to preach the virtues of high-end tequila. Whether literature, paintings or jalapeño margaritas, all have the magical ability to transport.
As for enchanting: I love Europe, my residence of 20+ years, but am always eager to go home and be immersed in West Texas scenery. The vast landscape and breathtaking skies provide a natural backdrop for reflective clarity. My job is to bring that same sense of introspection, awe, and inspiration to my clients to further expand horizons and opportunities. (It’s the reason you find desert imagery throughout this website).
Thank you for taking the time to read. I look forward to working with you.
— Justine HARCOURT de TOURVILLE
Monthly Retainer (10 hrs)
Consultant & Coaching Pricing
"Justine can improve your story tremendously. (I’m a good judge since I see 5,000 pitches a year). She is also fun to work with."
Managing Partner, Volta Ventures
"Justine is generous with her enthusiasm, network and sharp ideas. She is my go-to recommendation for pitch training or a unique PR/brand strategy that no one else will think of!"
Julie de la Kethulle de Ryhove
Innovation Consultant, Board of Innovation
Justine helped us discover the essence of our company’s story. As a startup founder, sales is our number one priority. As a salesperson, an authentic story is the number one asset. Thanks Justine, for helping me tell that story.
CEO and Co-Founder, Chestnote
If you have yet to discover the treasure trove that is NPR podcasts, Hidden Brain will not disappoint. Taking on social and behavioral science, this podcast is full of surprises.
Since I’m careful to offend both sides of the Belgian language divide, normally it would be the French-speakers’ turn.
This comic perfectly sums up how Americans need to adapt to living abroad, particularly Europe.😆 Be sure to check out www.itchyfeetcomic.com for...